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IDI Trends 2008
These four 2008 GMI trends will be presented during the program, and will include actual window portfolios to illustrate each trend.


The pendulum swings away from ornamentation. SimpliCity represents a reworking of the roots of modernism, focusing on purity of materials and cleanliness of design.
Integrity of materials
Architectural forms
Anti-ornamentation
Grid and mapping influences
Line-work illustrations
Cosmopolitan aesthetic
The palette is based on urban neutrals: aged brick, cement, asphalt, limestone, and weathered stainless steel with a few bright pops of color.
SimpliCity includes three distinct, but inter-related themes:
Loft: a clean, well-edited approach to interior design.
East Village: a street-smart, pop-culture aesthetic, with a reworking of the darker, goth approach.
Brownstone: a contemporary take on classic—design, nothing stuffy or overdone.



Reality appears too grim and oppressive, so we turn to fantasies—looking back to ancient beliefs in the hopes they can answer current questions. And willing to believe new promises of miracle cures.
The curated home
Mystery trumps science
Reinvent, recreate, recycle
Transformation/adaptation
Thirst for knowledge
Rituals and ceremonies
The palette is complex, unusual, mutable. The colors are evasive and ungraspable: greys that can read as pale blues or lavenders, deep blues and purples with curious undertones, a changeable blue/green offset with a sharp green/yellow, and some uncommon metallics.
Alchemys three themes include:
Cabinet of Curiousities: Focusing on wonder, discovery, magic, and fascinating oddities;
an attempt to understand the world and our place in it through collecting and organizing.
Chymestry: The exploration of pseudo-sciences, the eternal search of a fountain of youth, the blurring of boundaries between generations, the hopes and fears of bio-engineering and molecular reconfiguration.
Renegade Craft: The transformation of old-fashioned, dated or dying processes into hip, edgy, odd art forms, cultural statements, and/or collectables for a new generation.



An approach to luxury based on sublime, individualized experiences—indulgent, emotional and enveloping.
Luxe, calme & volupté
Sensual indulgences
Experience is all
Baroque & rococo influences
Process vs. product
Socially-conscious sybaritism
The palette is romantic and feminine-A soft blue, powdery pinks, and an almost mauve, balanced by richer, brighter treatments of the same hues, plus gold, silver, and other shimmering metallics.
Edenism includes three intertwined themes:
Extreme Connoisseurs: Motivational and emotionally rewarding experiences are valued more highly and sought with more fervor than possessions; a critical direction for the luxury services market.
Marie Antoinette Moment: Extravagance verging on excess; bling pushed almost to its limits—frivolous, over-the-top, and hedonistic.
VieLuxe: The ongoing mood of luxury, with no real style or price barriers, as very expensive or rare luxuries are now available as incremental purchases and can be from any period, genre, or moment.



We now live both locally and globally. We expect our local store to be stocked with products sourced worldwide, but even then, we want to know the origins and even more, the people behind those products. This dichotomy, inherent in contemporary life, drives our need to be both here and there. In this theme consumers are split between me-oriented values and we-oriented values and seek some balance between them.
The romance of nearby places
Emotional consumerism
Fair sourcing and conscientious consumption
Food for thought: food as an element of design
Micro-production and distribution
Empathetic activism
This is a palette of non-colors-whites and off—whites that serve as the basis for a customized palette for each project, each home, each room.
The three themes within Universal Neighborhood include:
HyperRegionalism: Theres no place quite as wonderful as my state, my city, my neighborhood, my block, my home, my room. Buying and living hyperlocal is a repudiation of pervasive hegemony of globalization.
The Global Market: the obsession with food as a lifestyle influences all levels of behavior and hence design—eco-, art, cultural, sensual, political.
Empathetic Explorers: Cultivated and caring, they seek to combine education and leisure whenever possible.

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